Abiola Ameen is a dynamic and accomplished business leader with over 17 years of executive experience in the downstream oil and gas sector, specializing in strategic marketing, retail operations, and business transformation. He currently serves as the Chief Marketing Officer of Sunbeth Energies Limited, where he leads multi-brand strategy, market expansion, and brand integration initiatives that have strengthened market share and driven sustained revenue growth. Prior to this role, Mr. Ameen held senior leadership positions at Ardova Plc (formerly Forte Oil) and Eterna Plc, where he managed over 700 retail outlets nationwide, successfully expanding retail footprints, boosting sales volumes, and delivering measurable operational efficiency. His tenure has been marked by the successful execution of data-driven marketing strategies, business process optimization, and transformative leadership across sales, operations, and brand management. He holds an MBA in Marketing from Obafemi Awolowo University, Ile-Ife, and completed the Senior Management Program (SMP 87) at the Lagos Business School. Abiola Ameen brings to any board a wealth of experience in business development, strategic leadership, marketing innovation, and stakeholder management, underpinned by a deep understanding of Nigeria’s downstream energy market and the evolving dynamics of consumer engagement in emerging economies.

Abiola Ameen
Non-Executive Board Member
Abiola Ameen is a dynamic and accomplished business leader with over 17 years of executive experience in the downstream oil and gas sector, specializing in strategic marketing, retail operations, and business transformation. He currently serves as the Chief Marketing Officer of Sunbeth Energies Limited, where he leads multi-brand strategy, market expansion, and brand integration initiatives that have strengthened market share and driven sustained revenue growth.
Prior to this role, Mr. Ameen held senior leadership positions at Ardova Plc (formerly Forte Oil) and Eterna Plc, where he managed over 700 retail outlets nationwide, successfully expanding retail footprints, boosting sales volumes, and delivering measurable operational efficiency. His tenure has been marked by the successful execution of data-driven marketing strategies, business process optimization, and transformative leadership across sales, operations, and brand management.
He holds an MBA in Marketing from Obafemi Awolowo University, Ile-Ife, and completed the Senior Management Program (SMP 87) at the Lagos Business School.
Abiola Ameen brings to any board a wealth of experience in business development, strategic leadership, marketing innovation, and stakeholder management, underpinned by a deep understanding of Nigeria’s downstream energy market and the evolving dynamics of consumer engagement in emerging economies.

